Just read Grant Morrison’s Multiversity #1.
I wasn’t sure about it at first, but then I remembered that Grant Morrison’s comics are always about the ways that fiction and reality influence and interact with each other.
When I realized that the Big Bads in this are basically jerkass Comic Book Guys who think that all comics must be Very Serious because comics are Very Serious Art, and that Nix Uotan - our hero for the first few pages - is a once-noble comic book critic who gets corrupted when he gets sucked into the cosmic equivalent of a Twitter argument, I laughed out loud and the whole thing clicked into place.
Oh, Grant. Don’t ever stop being you.
The Gentry represent a lot of things.They are also the companies themselves. They use the Anti-Death Equation to keep Nix from dying and corrupt them, like DC or Marvel drag out characters and never let them move on so they can keep profiting off of them forever.
Yes! Exactly this!